BUILT FOR INVESTORS WHO BELIEVE IN THE LONG GAME.

The wealth stories your index fund forgot to tell you.

Your diversified index fund owns thousands of companies. We uncover one per week. What they do, why they matter.

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FTSE ALL-WORLD

Annual return · Multiplier

Last 10 years

~12.8%

~3.3x

$10,000 becomes ~$33,000

Last 20 years

~8.8%

~5.4x

$10,000 becomes ~$54,000

Last 30 years

~8.6%

~12x

$10,000 becomes ~$120,000

Last 40 years

~9.1%

~32x

$10,000 becomes ~$325,000

Long-term returns since inception in 1986. A reminder of why we're here: the long game.

This week's company

All issues →

Oct 27, 2026

Otsuka Holdings

Pocari Sweat is the famous part. Most of the money comes from medicines for the brain and the kidneys, and the company has just survived its second patent cliff.

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One company, at random

Every week, we pull one company at random from the FTSE All-World: ~4,200 companies representing 90% of global stock market wealth.

Four regions, in turn

North America, Europe, Developed Asia-Pacific and Emerging Markets each get their week.

What they do, why they matter

Products, history and place in the world, so the index feels like something you own, not a theory.

Previous companies

Allianz

You've seen the logo at Twickenham and the Olympics. Behind it sit car insurance for millions, the 3am phone call when you fall ill abroad, and one of the biggest bond managers on earth.

Oct 20, 2026

Cummins

A century-old diesel-engine company from small-town Indiana turns out to sit at the centre of the AI data-centre boom.

Oct 13, 2026

Tata Steel

It poured India's first steel in 1912, gave its workers an eight-hour day before Britain did, and this year dug 44 million tonnes of its own iron out of its own ground.

Oct 6, 2026

ANZ

ANZ looks like an Australian high-street bank. Its largest profit engine is an institutional bank spanning nearly thirty markets, and you have owned a slice for years.

Sep 29, 2026

PZU

One provider files Poland's largest insurer under "developed", the other under "emerging". Either way, you have owned a slice for years.

Sep 22, 2026

Steel Dynamics

They built the world's first mini-mill of its kind for another company, then walked out to beat it. You have owned a piece of the result for years.

Sep 15, 2026

Browse the archive →

Your diversified index fund owns thousands of companies.

We uncover one per week. What they do, why they matter.